Fendi

Timeless fashion from the eternal city by Fendi 

Rome – the eternal city and setting for iconic movies such as Fellini’s Dolce Vita – is also the birthplace of the timeless fashion house Fendi.

With almost a hundred years in the fashion industry, a vintage Fendi handbag is one of the most sought after accessories on the second-hand market.

Fendi  – from single shop to global fashion house

Adele and Edoardo Fendi, a married couple, established their first boutique and workshop on via del Plebiscito in the heart of Rome in 1925. Starting as a retailer of high quality-leather goods and furs, Fendi has since become synonymous with Italian high fashion.

Fendi – a high fashion brand staying true to its roots

Deeply rooted in Roman history, Fendi still embraces change and new ideas as a way to remain on the cutting edge of modern fashion and haute couture. 

For decades, Fendi was a family-owned company, for which five sisters – Carla, Paola, Anna, Franca and Alda – took over the torch from their parents in the 1950s.

Karl Lagerfeld and Fendi

From 1965 and until his death, Karl Lagerfeld was a major force behind Fendi’s recurring successes at fashion shows and exhibitions in Europe’s major cities. Known for revolutionising the fashion industry with new ways to interpret fur, Karl Lagerfeld designed the classic “double F” logo, standing for “Fun Furs”.

Fendi is undoubtedly most famous for leather handbags and luxurious furs – timeless pieces still seen on the streets of Rome by the most distinguished models and fashionistas, not to mention on runways and magazine front covers.

Vintage Fendi – a legacy of iconic handbags 

The leather craftsmanship of the Italian capital goes back to ancient times. Fendi has carried on the tradition, while incorporating new techniques and modern elements.

Their quality is outstanding, making a vintage Fendi handbag something that will last for decades.  

With the Baguette shoulder bag, named after the way of carrying it under the arm like a piece of French bread, the brand’s iconic Zucca monogram really makes its mark.

Another classic is the Peekaboo tote bag, designed by Silvia Venturini Fendi who strived to combine tradition and contemporary shape, suiting the taste of the most sophisticated women. 

Fendi is now a part of LVMH 

With almost 200 boutiques in around 25 countries, Fendi is today part of the French powerhouse of fashion, LVMH, securing the brand’s relevance for years to come.